Idea Statement: Darn Tough Socks are built for tough conditions and durability is emphasized on their website. For our campaign, we are outfitting wild animals in Darn Tough Socks, playfully reinforcing that they’re able to support anyone or anything in all conditions.


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PR Activation:

In partnership with zoos across the country, we will create “cards” outfitting animals with Darn Tough Socks. As visitors walk around the exhibits, they will collect cards and can scan the QR code to learn more about Darn Tough and facts about the specific animals. The QR code will lead to a joint website, allowing visitors to get a coupon code for their next purchase. 


OOH: 

We will place custom-fit Darn Tough Socks around the country on iconic or well-known statues of animals to draw attention to Darn Tough Socks. (Examples Below).