Logo for Darn Tough Vermont, surrounded by green ivy and foliage, with the text 'A FIT FOR NATURE' at the top.

Idea Statement: Darn Tough Socks are built for tough conditions and durability is emphasized on their website. For our campaign, we are outfitting wild animals in Darn Tough Socks, playfully reinforcing that they’re able to support anyone or anything in all conditions.

Campaign Graphics:

PR Activation:

In partnership with zoos across the country, we will create “cards” outfitting animals with Darn Tough Socks. As visitors walk around the exhibits, they will collect cards and can scan the QR code to learn more about Darn Tough and facts about the specific animals. The QR code will lead to a joint website, allowing visitors to get a coupon code for their next purchase. 


Two Darn Tough Vermont product tags, each featuring a different animal wearing colorful socks. The first tag shows a monkey wearing pink socks, and the second tag shows a penguin wearing blue socks. Both tags have a QR code on the back for more information.

Out of home advertising : 

We will place custom-fit Darn Tough Socks around the country on iconic or well-known statues of animals to draw attention to Darn Tough Socks. (Examples Below). 


A polar bear sculpture wearing striped green socks with red and orange accents, located inside a building with ornate ceiling decorations.
Three black ducks with blue socks on their feet standing by a pond.
A bronze sculpture of a bull wearing colorful knit socks on all four legs, situated on a city street with buildings and parked cars in the background.