EMPOWERING OUR ESSENTIAL WORKERS CAMPAIGN
As Project Manager at Mediaplanet, I led the development of the Empowering Our Essential Workers campaign, published nationally within USA TODAY and across digital platforms. The campaign focused on recognizing the people who keep our communities running and highlighting the organizations making a difference in their industries. I worked on everything from researching and securing brand partnerships to coordinating interviews, managing editorial content, and overseeing production. It was especially rewarding to see months of planning, outreach, and collaboration come together in a national publication.