Logo for Higher Education Skincare, featuring a black vertical banner with the letters 'H E' in white, and the words 'HIGHER EDUCATION SKINCARE' to the right.

Idea statement: The sun works in mysterious ways; it can either do good or be very bad, almost like a villain in a comic book. We want to emphasise that the sun isn’t always good for you when you don't take the necessary precautions.

CAMPAIGN GRAPHICS

A woman relaxing on a beach chair with a sun hat, pointing at the sky, with text about the sun being 4.6 billion years old and a sunscreen advertisement from Seeya Sun.
A person holding a smartphone showing a blocked contact screen, situated on a beach at sunset. Text on the image reads: "The sun is like your ex. Better blocked," with an image of sunscreen labeled "Higher Education Spring Break" and additional text discussing blocking exes and sun protection.
A smiling woman on a beach holding a bottle of sunscreen, with text promoting SPF use to prevent wrinkles.


Whack-A-Sun pop up game

Set up tents at popular spring break locations with the Whack-A-Sun arcade game.

Prizes include Higher Education products and swag:

  • Lifetime supply 

  • Ball cap 

  • Sunglasses 

  • Full bottle of sunscreen 

  • Skin care expert appointment 

  • Beach umbrella 

  • Sunscreen-shaped towel 


An arcade basketball game called 'Whac-A-Sun' with a yellow and orange theme, showing scores of 00, 310, and 500. A blue toy hammer is resting on the game.

Activation:

OOH: UV Meter Billboard

Billboard warning about UV exposure, showing sunscreen products and a UV index meter.