Idea statement: The sun works in mysterious ways; it can either do good or do very bad, almost like a villain in a comic book. We want to emphasise that the sun isn’t always good for you when you don't take the necessary precautions.


Activation:

Whack-A-Sun pop up game

Set up tents at popular spring break locations with the Whack-A-Sun arcade game.

Prizes include Higher Education products and swag:

  • Lifetime supply 

  • Ball cap 

  • Sunglasses 

  • Full bottle of sunscreen 

  • Skin care expert appointment 

  • Beach umbrella 

  • Sunscreen-shaped towel 


OOH: UV Meter Billboard