Raid logo with bold yellow text and a yellow lightning bolt on a black shield background

Title: Till death do us part 

Idea Statement: This idea is focused on bug death and is a humorous way of the funeral. 

Obituary tribute for Araneae, showing a photo of a spider, a can of RAID spray, and a memorial message.
Obituary flyer for Blattodea, featuring a black-and-white photo of a cockroach and a can of Raid insecticide. The text mourns the death of the roach, describing it as a vile creature and notes the insecticide's role in its demise.

Out of home advertisement:

A branded hearse will drive around big cities, playing funeral music. Eventually, it will park next to one of our activation displays.

A black hearse with a 'Raid' logo and the text 'In loathsome memory' parked on a wet urban street.

Activation:

Bug Funerals

In public areas such as parks, bathrooms, subway stations, and bus stops, there will be mini bug funerals, where people can see the damage that Raid does to these pests.

Bathroom sink vanity with a mirror, a faucet, and a disposable cigarette on the countertop. Several cockroaches, a small wooden box with cockroaches inside, a crumpled piece of paper, and a pink bandage are scattered on the counter. A sign reads 'Death by Raid in Loathsome Memory.'
A park bench with cockroaches on it, a coffin with a gun inside, a sign that says 'Death by Raid in Lantossome Memory', a cigarette, and rocks and dirt around the bench.

Social post:

A newspaper obituary page with a black and white close-up image of an ant and an advertisement for Raid ant and roach spray.
Instagram post by Raid with a newspaper-style obituary for a Siphonaptera insect, showing a photo of a flea, a can of Raid insecticide, and humorous text about the flea's death.