Title: Till death do us part 

Idea Statement: This idea is focused on bug death and is a humorous way of the funeral. 

Out of home advertisement:

A branded hearse will drive around big cities, playing funeral music. Eventually, it will park next to one of our activation displays.

Activation:

Bug Funerals

In public areas such as parks, bathrooms, subway stations, and bus stops, there will be mini bug funerals, where people can see the damage that Raid does to these pests.

Social post: